Akeyo and HEF seek to develop an economically sustainable and thus scalable model to support savings groups and their members. The objective is to increase savings and agricultural productivity among savings groups and their members in Uganda. The hypothesis is that savings groups raise capital through savings and loans to pay for equipment and inputs, and videos show them how to use the equipment and inputs in order to increase productivity and income.

The expected impact of both phases of the project is that a total of 1250 members of 50 savings groups have increased their agricultural productivity through a sustainable and scalable delivery model.

The specific objectives are the following:

1. A market and feasibility analysis is carried out. The analysis contains the business model including price points, willingness to pay, market size, and marketing and delivery channels.
2. Increased productivity and income among 1250 savings group member
3. A model of sustainable and scalable service delivery to savings groups developed and tested.

At least 15 technologies are selected (the catalogue), video technology isset up and test savings groups are identified.

The business model is described, including the role of savings groups,income streams and expected effects, based on interviews/workshop.

The business model is live tested and assessed: Willingness to pay, financial modelling and investment needs.

The catalogue is marketed to 2500 savings group members.

2500 savings group members are trained in new technologies.

Product and service offering for agents and farmers are iterated andadjusted. Incentive schemes and appropriate support for field agents are established.